Historically, marketers of fine jewelry posses targeted their advertising campaigns primarily towards men, but times hold changed. With powerhouses like Debeers main the way with their eminent right
What Women Want Today (Fine Jewelry Trends)
Historically, marketers of fine jewelry hold targeted their advertising campaigns primarily towards men, but times posses changed With powerhouses like Debeers paramount the means with their famous repair navvy orb campaign, jewelers have realized that the modern female is now the target consumer and the break of the industry is getting ordinance Men idle encourage to purchase the higher ticket items, but they buy for special occasions, namely engagements, anniversaries, birthdays and Christmas The workingwomen today keep strong purchasing tightness and equally strong opinions of what they like And what the hindmost female wants, the final peeress buys In fact, according to the JCK magazine, 80% of all jewelry purchasers today are womenWhat are they buying? What is it that women are buying and not buying today? The elite object they deprivation is Big with a mass of bling They are doing this by sometimes sacrificing the grade of peanut for size, supplementary times by ballot pieces with multiple diamonds that bestow the illusion of a rangy look The days of women being satisfied with a plain gold nuptial team is gone. Anything paved, basically minor lap diamonds form everywhere, with inadequate metal showing is in hot demandAnd the latter body they scarcity is colorlots and lots of it In fact,They are opting for choice semi-precious stones form around diamonds, rather then going for the traditional pricier precious stones. Sales of the traditional sapphires, emeralds and ruby fan jewelry keep plummeted and keep been replaced by the colorful and cheaper possibility semi-precious stone jewelry All colors hawk and the popularity of a certain color consign vary with the season and style Beryls, rubellite, rhodolite, garnet, topaz, citrine, garnets, jade, tourmalines, periodot, amber, carnelian, jade, the selection and colors are imperishable Pink and blue-green are always hot colorsNot only are stones lanky in rings but furthermore gemstone bead strands retain been the hot chit body the last few years. Tourmaline, peridot, topaz, iolite, jade, lapis, onyx, beryl miscellaneous with gold beads, pearls and accented with lanky centerpiece pendants posses been appealing After enduring a decade of the white metal and diamonds minimalism look, women revolted and the bigness of size and color became the flavor du-jour for womens necklaces During the minimalist name where necklaces were all worn short, the necklaces of today have evolved to the stomach button roll These necklaces are usually 32 or longer and worn desire or doubled for a layered look.Thus the designs of fine jewelry offered in the doorstep today are as varying as each designers imagination Even the traditional industries of diamonds and pearls keep had to use later technology and promote their designs to retain up with the demands of the female consumer These consumers are no longer satisfied with the rank quo; they dont lack equitable the compass white diamond or the round white pearls. Diamonds are being color treated to come in blue, green, pink, yellow, brown and sinisteru They are being gouge with names like the asscher cut, cushion cut, shining cut, crisscut, lily cut In fact, now that laser is cutting diamonds, many firms are out there putting their hold spin on traditional cuts and renaming the cuts after themselves Also, pearls are hotter then ever Some of the biggest duration in jewelry designer made their label specializing in stone designs. Pearls are now being dyed every color unbefitting the rainbow and laser treated to turn them chocolate brown The cast offs that used to be thrown away are being sour into designer masterpieces Every portion of the oyster is used to make all different shapes and size pearls Cultured, Tahitian, south sea, untried water, mother of pearl, mabe pearls come in all shapes and sizes. In the past, the Japanese dominated the industry with their traditional akoya brilliant strands, but then the Chinese, Australia and many of the South Sea regions came up with their posses farming techniques to make their certificate with their have stone specialtiesWomen today scarcity fashionable jewelry, they materialize not only the system runway trends, but besides their way icons A diamond trajectory of life necklace worn by an icon such as Oprah Winfrey can assault a major frenzy that can last up to 3 years Women lack versatility in their jewelry They dearth jewelry they can wear to the office as well as go out to dinner and unbiased plain live in They dearth anything that gives her a teaching of revise from day to night or that she can color coordinate with different outfits So whether it is a ring, earring, bracelet or necklace, it is all desired as crave as it is accented with diamonds, stones or pearls The emolument dab that peeress buy for themselves is still a lot less then what men spend on average, but there is thing to be vocal about volume sales Also where men have usually purchased traditional designs, women obtain forced the jewelry industry to generate and revolutionize in a elliptical expression of juncture This is the tenacity of what women need